Digital Marketing Manager - Healthcare Platform

Purpose of this position:

- To create & implement programatic campaigns for all business verticals of Medlife

- Reporting, dashboarding, performance review and optimization of all such campaigns

- Should be well-versed with fundamentals of online marketing, setting digital marketing campaigns from scratch in various mediums & channels

- Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization

- Good analytical skills with an ability to drive meaningful actions from large data sets

- Candidate should be good in written and verbal English communication to be able to interact & coordinate with internal & external teams

- Good hands on MS Excel, Google analytics and similar tools that aid in analysis and reporting

Responsibilities:

- To research on DSP, DMP for Medlife & finding suitable tools, platforms, vendors for launching Medlife's Campaign in this channel

- To optimise this channel by testing various campaign ideas, reporting & dashboarding results for taking quicker decisions

- To scale up this channel at good ROI for business and making it top contributor in revenue for Medlife

Expected Outcomes:

- Increased Revenue from this channel.

- ROI is as per business requirement

- ROI from individual campaigns is tracked, maintained and improved

- Ensure repeat rate from this channel is as per business requirements

Education:

- Any UG, PG.

- Good to have MBA but not mandatory.

Relevant Exp: 5 Yrs+

Experience in Industry:

- Experience in start-ups, small teams required

- Experience in marketing team required

- Experience in health & wellness industry is preferred but not mandatory

- Experience to start content properties from scratch & take them to a decent level is required

- Understanding of metrics like conversion rate, visits, click through rate required.

Experience on Tools:

- Proficiency on Google-analytics to understand metrics of conversions & click through rates.

Mandatory:

- Passion for Customer satisfaction.

- Fanaticism for quality.

- Good Grasp on content & concepts of customer psychology for marketing

- Working understanding of digital marketing.

- Comfortable with lots of data analysis and data driven decision making.-

- Comfortable in coordinating with Vendors, Programmers, business teams & Content Writers regarding changes required in the sites

- Proven track record of delivering tangible results within their respective functions

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

Salary offered: 8 - 14 LPA