Digital Marketing Manager - Health App

We have an opportunity for Digital marketing manager role for a leading health app based venture based out of Mumbai.

About Client: A mobile app which features all kinds of medical services to connect people who are in an emergency response to their Family and Friends. This venture is built by founders of one of the largest private ambulance company.

PFB JD for the role:

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns across the organization

- Design, build and maintain social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners as needed

- Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate