Digital Marketing Manager - FMCG/Healthcare

Location: Mumbai

CTC : Negotiable

- Manage Brand Presence & online reputation across all platforms

- Develop and execute the branding strategy to improve market share and reach

- Handling of brand P&L for effective top - line and bottom - line deliveries

Accountabilities:

- Channel management , key account a nd brand network expansion & Develop A list of the key responsibilities of the innovative online brand campaigns and strategies role, detailing what the Plan and execute Social Advocacy, Influencer Marketing and Community role is account able for Management programmes

- Strategies and oversee marketing campaign from planning to execution for all Digital platforms

- Analyze customer behaviour and suggest marketing strategies to enhance the user experience

- Monitor the bra nd(s) spending in accordance with allocated budgets and business performance

- Understanding conversion funnel, ROI, LTV: CAC metrics a n d application of the same

- Spearheading New product Development & innovations on the brand

- Spearhead cross functional teams on NPD projects

- Develop ATL and BTL activities for launch of new products

Education : MBA/PGDM