Digital Marketing Manager - FMCG/Food Industry

About Company: It is a well-established, quality-focused FMCG company, with a brand that has become a household name, renowned for its excellence in bread and bakery products, especially dominating the North Indian market.

We are seeking a Digital Marketing Manager to elevate our online presence and drive brand growth through digital channels.

Key Responsibilities:

1. Develop and execute digital marketing strategies to increase brand awareness and drive engagement across social media, SEO, SEM, and email marketing.

2. Manage social media accounts, creating and curating content that resonates with our target audience.

3. Lead paid media campaigns (Google Ads, Social Media Ads) to meet specific business objectives.

4. Optimize website content for SEO to increase organic traffic.

5. Monitor and analyze campaign performance, providing actionable insights to senior management.

6. Collaborate with creative and product teams to ensure alignment of digital efforts with brand goals.

Requirements:

1. 10+ years of experience in digital marketing, preferably in the FMCG/Food industry.

2. Expertise in social media management, SEO, SEM, and email marketing.

3. Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and digital marketing tools.

4. Strong communication and project management skills.