Responsibilities :
- Should have extensive work experience in digital media strategy, planning and paid social
- Design, build and maintain social media presence---Well versed with tools like Google Analytics, Omniture, DV360, Sizmek, ComScore, Nielson Adrelevance, Google Analytics, Google Double Click Manager, Google Ad words, Google Trends.
- Create campaigns from ideation phase budgeting to final roll out and along with defined campaign metrics
- Agency Handling/Vendor Management---Worked closely for end to end execution of online campaigns
- Marketing Analytics - Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement.
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