Digital Marketing Manager - eCommerce Startup

Role: Manager Digital Marketing

Location: Chattarpur, Delhi

Company: E-Commerce StartUp

Job Responsibilities:

- Implement media campaigns across various digital platforms (Adwords, Facebook, Twitter, LinkedIn, among others).

- Managing Marketing budget

- Customer Segmentation and execution of strategies to build, maintain, and enhance Marketing database.

- Build reports and dashboards to monitor the performance of campaigns

- Deploy various usability, creative, and conversion tests to continuously improve the customer experience and drive optimized performance and improved KPIs.

- Manage strategic marketing operations projects, including process design and optimization, martech vendor selection, purchase and onboarding, and reporting and insights projects

- Creating strategies to increase online traffic

- Tracking the conversions and improving the percentages and numbers

- Taking care of everything from SEO, SEM to Social Media Marketing

- Evaluating competitors Digital Marketing strategies and creating plans to overtake them

- Drive website traffic and acquire leads

- Develop and execute multi-channel, integrated demand generation campaigns that leverage digital and other channels