Digital Marketing Manager - eCommerce & Social Media Marketing - FMCG

About the role:

This is a business-oriented, Digital and ecommerce marketing role. This role will be a great fit for someone who is passionate, creative and has keen interest in building brands and business on the digital platforms both Ecommerce and Social Media.

Data Oriented, Performance Oriented individual with the attitude for developing actionable insights to drive the success of our brands in terms of Awareness, Visibility translating to Sales and Market Share.

In partnership with Sales Team, Marketing team and Digital and Creative Agencies, you will be responsible for the setup, execution, optimization, tracking, reporting, and analysis of company's digital marketing initiatives across

A.) Ecommerce including quick commerce (Swiggy Instamart, Blinkit, Bigbasket etc),

B.) Social Media(Meta, YT, Google others)

Key Skills and Experience:

1. E Commerce

a. Develop and execute E-commerce product sales strategy for online food aggregators and FMCG platforms like Zomato, Swiggy, BlinkIt, Instamart, Zepto etc. in conjunction with KAMs.

b. Catalog management for all online platforms including on-boarding, product listing, real time sales integration.

c. Develop, design and implement advertising and promotional campaigns for these online platforms in line with brand guidelines.

2. Social Media Marketing

a. Together with design and advertising teams manage, monitor and achieve social media marketing objectives including influencer tie ups, online reputation management for platforms like Instagram, Facebook, YT etc.

b. Produce high-quality Content, working with creative/digital agencies, internal team, video editors to create compelling and engaging content.

c. Work closely with graphic designers to develop and refine visual presentations that convey our brand values and key messaging

d. Manage and execute Google Ads, Facebook and Instagram campaigns, PPC, GDN, SEO/SEM and other campaigns.

Requirements:

- Bachelor's degree, MBA or Masters degree not necessary but will be added advantage

- At least 7-8 years of experience in digital marketing space, preferably at a fast growing start-up D2C brand or FMCG organization preferably in food industry

- Strong analytical skills with experience using data to inform and optimize marketing efforts.