Digital Marketing Manager - D2C

Experience: 7-8 years' in e-commerce focusing on D2C

Responsibilities

- Strategy Development: Develop and implement comprehensive digital marketing strategies that align with the company's overall business objectives.

- Campaign Management: Plan, execute, and oversee digital marketing campaigns, including but not limited to PPC, SEO, marketplace promotions, email marketing, content marketing, and social media.

- Content Evaluation: Collaborate with the creative team and provide them timely critical feedback for improvement of creatives - both static as well as video.

- Analytics and Reporting: Monitor, analyze, and report on campaign performance. Provide actionable insights and recommendations for optimization.

- SEO Optimization: Oversee and manage SEO efforts to improve organic search rankings and drive traffic to the website.

- Social Media Management: Oversee social media strategies, content calendars and campaigns for engaging with the online community across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.

- Email Marketing: Plan, execute and analyse email marketing campaigns, including newsletters, promotional offers, and customer segmentation.

- Budget Management: Manage the digital marketing budgets, ensuring efficient allocation of resources and maximizing ROI.

- Collaboration: Work closely with cross-functional teams, including creative and product, to ensure alignment and integration of digital marketing efforts.

- Stay Updated: Keep abreast of the latest trends and best practices in digital marketing, emerging technologies, and industry developments.

Qualifications

- Masters' degree in Marketing, Business, Communications, or a related field.

- Proven experience managing successful digital marketing campaigns across various channels.

- Strong knowledge of SEO, SEM, PPC, email marketing, and social media platforms.

- Proficiency with digital marketing tools and analytics platforms.

- Experience with A/B testing and conversion rate optimization (CRO).

- Knowledge of HTML/CSS. Familiarity with content management systems.

Skills

- Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.

- Strong written and verbal communication skills.

- Ability to manage multiple projects and work in a fast-paced environment.

- Creative thinking and attention to detail.