Digital Marketing Manager - Cosmetics/Beauty Industry

Key Responsibilities.

Social Media Strategy & Management.

- Develop and implement social media strategies to boost brand awareness, engagement, and website traffic.

- Plan and schedule social media content, ensuring brand consistency across platforms.

- Monitor all social media accounts, engaging with followers and handling customer inquiries in a timely, professional manner.

- Track engagement metrics, analyze performance data, and optimize strategies for better results.

Content Creation & Curation.

- Create and curate engaging content for social media, including text, images, and video content.

- Ensure a cohesive brand voice and consistent style across all online platforms.

Collaboration & Coordination.

- Work closely with the marketing team to align digital marketing efforts with overall marketing goals.

- Collaborate with influencers, brand advocates, and partners to expand reach and create meaningful relationships.

- Trend Analysis & Innovation.

- Stay up-to-date with the latest social media trends and best practices, implementing innovative strategies to stay ahead of the competition.

Crisis Management.

- Address and resolve any social media crises, negative feedback, or controversial situations swiftly and professionally.

Skills & Qualifications.

- Experience: Minimum 2 years of experience in digital marketing, preferably within the cosmetics or beauty industry.

Location:. Based in Ahmedabad (Maninagar).

Social Media Expertise:.

- In-depth knowledge of social media platforms (Instagram, Facebook, YouTube, etc. ) with a track record of growing followers and engagement.

Communication Skills:.

- Strong verbal and written communication skills, capable of handling customer interactions and collaborating with team members.

Problem Solving:.

- Ability to handle social media challenges, resolve issues, and foster a positive online community.

Analytical Thinking:. Ability to analyze social media data, identify trends, and adjust strategies for improved performance.