Digital Marketing Manager - Business Conglomerate

We are currently looking for a Digital Marketing Manager for one of the largest Business Conglomerates in India, to be based at their HO in Mumbai

Company Profile :

Our client is A USD 16.5 billion multinational group based in Mumbai, India, who employs more than 180,000 people in over 100 countries. The company enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

Our client has featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value.

Job Profile :

With the objective of exploiting opportunities available in Digital world, this position will be responsible for planning, implementation and execution of all the digital and offline customer acquisition, retention, brand building initiatives.

He will focus on creating marketing programs that are ROI driven, measurable, high impact and viral in nature for an exponential growth of the company. We are looking for someone who is passionate, high-energy person, a go-getter and obsessive about brand, data and metrics.

Responsibilities: We are looking for Postgraduate Diploma in Marketing with 4-5 yrs experience in Search engine marketing and Search engine optimization

- Understanding of SEO / SEM / adwords / GDN along with core inbound marketing principles.

- Experience in managing paid search programs for Media Agencies / Online or Dotcom companies

- Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Ability to analyze data through web analytics and expert knowledge on Google Analytics and Google Ad words.

- Performing timely market researches providing newer marketing and revenue channels that would directly affect technology roadmap (essentially growth hacking) and tracking various initiatives using key metrics customized to auto service environment.

- Identify important funnel, generate actionable insights and provide recommendations for improvement.

- Keyword research, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy.

- Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas.

- Managing SEM budgets and Daily/Weekly/Monthly Activities.

- Identify trends and insights and optimize spends and performance based on insights.

- Collaborate with internal teams to create landing pages and optimize user experience.

- On SEO performing keyword search and analysis for better ranking.

- Collaborate with agencies and vendor partners.

Desired Candidate Profile:

- B. Tech (CS) along with an MBA degree from a top B-school

- Adwords certified professional (Search, Display, Mobile)

- Expert knowledge of Google Analytics and other online web analytics tools a must

- 1-2 years of experience in a marketing/business analyst role

- Experience working with a B2B/enterprise start-up is a big plus

Personal Skills:

- Process oriented, self-motivated, team worker

- Excellent time-management, multi-tasking and interpersonal skills

- Highly professional written and verbal communication skills, along with interpersonal skills

- Strong business acumen, highly developed analytical skills and recognized for innovative and creative approaches to problem solving

Location: Mumbai

Salary: Best among the industry

We hope the mentioned position will be of your interest. In this regard, we request you to apply with the following details:

- Your latest updated CV as a word attachment.

- Your current and expected salary package.

- Pls confirm your willingness to relocate to Mumbai

Awaiting your response on the above.

Lalit Sharma
Options India Group
New Delhi