Digital Marketing Manager - BFSI

Digital Marketing Manager

Location: Mumbai

Experience: 3 to 5 years

Responsibilities:

- Build, plan and implement the overall digital marketing strategy

- Manage the strategy

- Manage and train the rest of the team

- Stay up to date with the latest technology and best practices

- Manage and oversee various digital marketing channels

- Measure ROI and KPIs

- Prepare and manage the digital marketing budget

- Oversee all the company's social media accounts

- Suggest activities for improving the quality of online content

- Track and measure SEO and Google Analytics metrics and provide reports

- Build an inbound marketing plan

- Research and forecast future sales and performance trends

- Lead, supervise and motivate members of the digital marketing team

- Research competitors and provide suggestions for improvement

- Keep abreast with industry and market trends and best practices

Requirements:

- 5 years of experience as a Digital Marketing Manager

- 5 years of experience in developing and implementing digital marketing strategies

- Good knowledge of all different digital marketing channels

- Good knowledge and experience with online marketing tools and best practices

- 5 years of hands-on experience with SEO, Google Analytics and CRM software

- Familiarity with web design

- Sense of ownership and pride in your performance and its impact on a company's success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal and communication skills

- BA in Marketing, Digital technologies or similar relevant field