Digital Marketing Manager - B2C Product

Key Responsibilities :

- Responsible for growth targets and mobile app downloads and transactions as well as for driving app engagement.

- Manage mobile marketing campaigns for App Downloads across channels & Tie ups with brands for driving app downloads.

- Proven experience in driving high volume mobile app installs and transactions with deep user engagement.

- Managing online brand and product campaigns to raise brand awareness.

- Responsibility for planning and budgetary control of all digital marketing.

- Strategize and execute paid social campaigns for the brand.

- Develop strategies to maximise customer acquisition and support the company's product strategy.

- Create and control overall marketing budget.

- Ensure all marketing activities are delivered on time and manage promotional calendar.

- Understand the brand personality and ensure that same remains constant across all campaigns.