Digital Marketing Manager - AR & VR Edtech Startup

If you are looking for an entrepreneurial opportunity in one of India's fastest growing edtech startups, this role is for you!!

Our client is an innovative startup focused on bringing education in Indian schools to the 21st century using technology as a tool for creating innovative and path-breaking products in education. It has been founded by alumnus of the premier B-schools including MDi Gurgaon. The founding team has decades of experience working with companies in education sector and other global companies.

They are a pioneer in using Augmented Reality and Virtual Reality to aid teaching. The co offers e-learning courses for Indian as well as global curriculum. It also offers assessment architectures and skill development courses. The company is a trailblazer in the gamification of education. After establishing themselves in the B2B domain, they are now on the verge of doing an aggressive launch and push for a B2C product that makes use of AR and VR to provide an enhanced learning experience to the K-8 segment.

As the Digital MarketingManager, you will work on increasing leads and conversions through innovative digital marketing campaigns. Your KRAs will be:

- App marketing

- Digital and SMM Campaigns

- Email and YouTube Marketing

- SEO

- Online Brand Building

The other responsibilities will be as follows:

- Creating, curating and editing content (textual and visual) and marketing collaterals such as - website, emailers, brochures, etc

- Managing writing projects and working with the PR team for publishing in online and offline channels

- Contributing regular blog posts every week, including conceiving, pitching, reporting and writing.

- Developing, conceptualizing and executing social media content and initiatives to drive engagement and branding

- Fully responsible for content distribution and engagement in social media channels such as Facebook, Youtube and LinkedIn to name a few.

- Working closely with marketing team to understand campaign objectives and aligning content creation to marketing timelines and objectives

- Planning, creating and executing paid marketing campaigns on Facebook, Google Adwords.

- Continuously monitoring and analyzing web traffic and use that information to guide content development

- Focussing on audience needs and usability throughout the online content creation process

- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)

- Constantly refining editorial processes to improve efficiency.

Candidate Profile:

- Should be able to design and run campaigns.

- Should be able to write blogs and content.

- Understanding of Mobile App Marketing and experience in PPC Campaigns

- Keen eye for detail, proven ability to multitask and meet deadlines

- Ability to write insightful, engaging, and informative copy on tight deadlines

- Entrepreneurial spirit, roll-up-your-sleeves attitude, and the ability to thrive in an ever-evolving environment

- Strong familiarity with web publishing and social media tools

- Good understanding of trending keywords and viral topics

- Flexible for 6 day working structure