Digital Marketing Manager

Responsibilities:

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds, and maintains our social media presence.

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights, and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

- Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

- Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

- Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Creating and maintaining client relationships

- Coaching and subordinate involvement

- Managing processes

- Self-motivated yet customer-focused

- Proficient in marketing research and statistical analysis

- Able to develop budgets

- Familiar with financial planning and strategy

Education, Experience, and Licensing Requirements:

- Bachelor's or master's degree in marketing or a related field

- Proven working experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines

- Working knowledge of HTML, CSS, and JavaScript development and constraints