Digital Marketing Manager

- Build, plan and implement the overall digital roadmap for the Business

- Develop & drive digital strategy, including content marketing and social media activity

- Handle marketing and communications related to various product portfolios.

- Drive digital marketing initiatives with a focus on growing e-commerce traffic and sales.

- Develop and drive innovative ideas and find opportunities of growth in digital marketing channels

- Measure and manage online content

- Identify target audiences and devise digital campaigns that engage, inform and motivate and generate sales

- Optimizing landing pages and user funnels

- Identify trends & insights, and optimize spend and performance based on the insights

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate