Digital Marketing Lead - IT

Cvent, Inc. is seeking a Digital Marketing Team Lead to join our growing marketing team. This candidate will be responsible for leading and executing inbound digital marketing tactics including Paid Search, Display/Retargeting, SEO and Video Advertising. The person in this role will be responsible for meeting specific KPIs across all product lines at Cvent, with the end goal being continued growth of Sales Qualified Leads and attributable revenue growth. The ideal candidate will have 5-7 years of experience in digital marketing and a background in B2B lead generation. The ideal candidate will need to be extremely organized and comfortable in a high-paced environment. The person should have experience leading and managing SEO/SEM and display advertising campaigns.

What You Will Be Doing

- Actively optimize Cvent web entities (domestic and international) for higher natural search rankings and incremental natural search traffic and conversions.

- Assist in the development of digital campaigns, including paid search, display advertising and social media.

- Launch and optimize paid search campaigns across product lines and countries to ensure strong Quality Scores, CTRs, and Cost-Per-Lead metrics.

- Define audience segments that align with product line goals and launch display/remarketing campaigns that engage those audiences.

- Launch and optimize paid social media marketing campaigns across LinkedIn and Facebook.

- Help to manage a multi-million dollar paid digital media budget.

- Assist with driving strategy around website personalization, and conversion optimization across all Cvent web entities.

- Forge strong relationships with product marketing leads, sales leads, and senior management key stakeholders.

- Help manage digital marketing reports/analysis.

- Lead and oversee SEO/SEM and digital campaign efforts.

- Work closely with international stake holders to establish best practices and serve as a SME for modern marketing practices

Skills & Requirements

What You Need For This Position

- Bachelors- degree required

- 4 - 7 years of experience in digital marketing in-house or at an agency

- Experience of managing a team of 4 - 6 people

- Strong familiarity and hands-on experience with paid search, display advertising and paid social implementation and optimization

- Experience working with paid search accounts over 50,000 keywords preferred

- Experience managing large online marketing budgets (preferred)

- Proven experience building and targeting sponsored campaigns in Facebook & LinkedIn

- Good understanding of performance marketing, conversion, and online customer acquisition

- AdWords certification a plus

- Working knowledge of HTML & CSS

- Good working knowledge of Google Analytics or Adobe Analytics

- Must have multi-tasking ability to manage multiple campaigns simultaneously

- Experience with Optimizely or similar A/B testing tools a plus

- Experience with CRM, marketing automation, digital attribution, and campaign management a plus