Digital Marketing Lead - Healthcare & Nutraceuticals Startup

We are currently looking for a Digital Marketing Lead for a fast-growing Healthcare and Nutraceuticals Startup. The position is to be based at Gurgaon.

Our client is a fast-growing Healthcare and Nutraceuticals Startup which is part of one of the topmost specialty chemicals MNC in India and is an integrated and diversified group. With a market capitalization of over US $ 20 billion and a turnover of US $ 10 billion, It has a diversified product portfolio of strong brands and leading market shares in all product categories.

Job Details:

The Digital Marketing Lead will report directly to CEO - Pharma business. Key responsibilities are mentioned below:

Key responsibilities:

- Responsible for planning, executing and monitoring all digital marketing campaigns- SEO/SEM, email and social media platforms.

- Drive user acquisition, engagement and retention strategy for all digital platforms.

- In depth understanding of Google Ads, PPC campaigns, Facebook ads, social media channels like Facebook, Instagram, Twitter, etc.

- Taking insight driven approach towards media strategy and planning. Identify trends & insights through Google Analytics and other tools/agency to optimize media budgets and deliver media efficiency.

- Tracking and optimizing campaigns to deliver ROI while ensuring all targets are met.

- Responsible for website management, e-com platform: user journey, strategy, content management and revenue generation.

- Coordinate cross functionally with the marketing, product and other teams to ensure optimal content and creative asset performance and alignment on overall campaign.

Candidate profile:

- Minimum 8-10 years of Digital marketing experience (SEO, SEM, owned media, paid media, etc.)

- Experience of building and promoting content on social media platforms.

- Analytical & logical bent of mind and proficient in data handling and presenting visually.

- Ability to think creatively and innovatively as well as familiarity with the latest Digital Marketing trends.

- Proficiency in media planning & Budget-management skills

- Ability to analyze and interpret data and a deep understanding of web metrics and digital analytics

- Experience of managing multiple projects with different stakeholders

- Experience of content creation for Social media and the website will be a plus

Education :

- MBA in Marketing/ Relevant qualification in Digital Marketing

Job Location: Gurgaon / Manesar

Salary: Best among the industry (Range around Rs.32.0-35.0 Lpa)

Interested candidates may furnish the following details in resume :

Your latest updated CV as a word attachment :
Your current and expected Salary package :
Your willingness to relocate to/work in Gurgaon :

Lalit
Options India Group