Digital Marketing Lead - Beauty & Personal Care Business

- Develop and execute a compelling digital strategy for the brand.

- Collaborate with cross-functional teams to transition analog processes to digital.

- Drive brand launches and follow-ups with a digitally-first approach.

- Use social media and performance marketing to boost brand awareness and customer loyalty.

- Advocate for the adoption of digital technologies and foster a digital-first mindset across teams.

- Promote collaboration, knowledge-sharing, and digital best practices to build a strong digital ecosystem.

- Measure the ROI of digital projects and adjust strategies to ensure effective use of tools and resources.

- Lead content planning and execution in partnership with creative teams.

- Establish and enhance the brand's presence on e-commerce platforms with effective visibility, innovative image strategies, and a premium appeal.