Digital Marketing - Hospitality/eComm - IIM/ISB

Job Description-

- Create and implement aggressive SEO strategy (on-page and off-page) based on in-depth research and analysis. Actively measure results on a daily basis, also keeping in mind key performance indicators (bounce rate, page views, lead volume, etc.)

- Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed

- Continually monitoring organic search rankings to increase traffic and sales

- Analyzing website as per Google changes

- Report on the overall SEO health of our web properties and rolling up SEO reports in a meaningful way

- Troubleshoot SEO problems & propose resolutions for SEO implementation Issues on the website.

- Stay on top of current search engine news, trends, SEO practices, and emerging items of interest

- Work with editorial and marketing teams to drive SEO in content creation and content programming for our websites.

- Manage relationships with external Web/SEO product and service providers

- Analyze and build dashboards to monitor Companies search performance - set goals and collaborate on quarterly business plans

- Manage social media calendar, campaigns and day-to-day activities. Duties include creating calendar, online advocacy, writing editorial, community-outreach efforts, promotions, etc.

- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Personal skill set:

- Argumentative, passionate, articulate, outspoken individual.

- Passionate about eCommerce and Travel

- Good sense of humour.

- Strong body of work.

- Capable of moving quickly, working autonomously and as part of a team who have strong opinions.