Digital Marketing Expert - Retail/eCommerce

Growth and Digital Marketing Expert with India's leading retail/ecommerce firm.

- Looking for a Digital Marketing Expert who can Spearhead strategy for FB, Twitter and other social media channels to increase user engagement

- Drive app installs & re-engagements through Google Adwords, FB, Affiliates etc

- Managing CRM tool for event based triggers, lifecycle analyticss and user engagement metrics

Responsibilities and Duties

- End to end management of performance campaigns

- Drive app installs and traffic

- Own the distribution of performance-spend budgets while achieving healthy CACs, LTVs and user metrics by optimizing on creatives, targeting, and product new channels or customer acquisition

- Finding opportunities to better conversion rates of customers by working with Product/supply

Qualifications and Skills

- Min 3+ years of experience in Adwords, FB and affiliates

- Track record of scaling app install base from 0-10

- Knowledge of analytical tools like Clevertap, Appsflyer

- Frugal mentality in terms of funds - hacker and data-driven mindset

- Experimental DNA - keeps trying new things looking for new levers of growth

- SQL coding