Digital Marketing & Customer Service Manager - FMCG/Fashion Accessories - IIM/ISB/XLRI/FMS

Role Purpose

- Manage the roll out of the Digital proposition to target customers/sales offices and achieve the target KPIs (financial and non-financial targets) working with Global /Business Teams

- Facilitate change management and alignment of internal processes across the relevant divisions to adopt Digital Applications/Tools

- Manage existing/on-going digital projects and coordinating with teams to achieve the set targets

- Manage, train and supervise Customer Service Desks & Customer Care Teams across key locations

- Share and implement best practices on customer service; actively work towards automation of key customer service tasks

- Facilitate the development of key Digital marketing and E Commerce activities (by the business) and provide guidance, training and support for effective implementation and the use this new digital applications and tools to achieve target revenue and cost savings opportunities.

- Monitor and report the key KPIs and suggest actions to the business for implementation to drive improvements.

- Support and help on ad-hoc initiatives as assigned by the Digital Leadership Team.

Desired Candidate Profile

- B Tech - preferably in IT / CS.

- MBA from premier institute - top 25 B schools.

- IT systems implementation / project management experience

- Strong oral and written communication skills in English

- Good understanding of principles and execution of change management

- Excellent appreciation of the Digital and digital technology

- A good understanding of Digital marketing and Digital commerce

- Proven ability to develop and maintain good working relationships at all level

This will be a digital marketing profile and the incumbent will work as part of Marketing teams.