Digital Marketing & Campaign Manager - Parenting Community

About us

Baby Destination is a trusted parenting community for pregnant and new moms. Discovery content on pregnancy, breastfeeding, diapering, etc and connect with moms and experts to get their recommendations on products and services. Baby Destination is an investment backed Early Stage Startup in consumer tech domain focused towards providing personalised recommendation to new and expecting moms on all parenting related content and products. We get close to 2 lac visitors every month on web and have a reach in millions on our social media assets. See an article from Forbes India

http://www.forbesindia.com/blog/business-strategy/5-brands-nailing-social-media-strategy

Website

http://www.babydestination.com

Company size : 11-50 employees

Headquarters : New Delhi, Delhi

Founded : 2017

- Digital Marketing Campaign Manager

- Must have strong experience in FB ads

Job description:

This is a highly visible role, where you will be expected to take full accountability of marketing campaigns and lead by example. You accountabilities will be to strategise and execute paid marketing campaign on social media channel such as Facebook, Instagram etc. You will work closely with creative teams and analytics team to ensure that campaign execution is optimised through constant feedback driven based on data-driven insights.

Paid campaigns will be across all 3 funnels such as awareness, consideration and conversions. Your KPIs will be to optimise the funnels and manage campaign ROI. You will be expected to have a solid command on key marketing concepts such as defining target audiences (user persona), messaging for creative team and ad copy.

You will also be expected to have a solid footing on marketing analytics, and especially on Cost and ROI attribution.

KPI:

1. Meeting and exceeding Client Deliverables.

2. Improvements in key conversion factors over time such as CTR, CPC, CPL.

3. Increase in user retention.

Day to Day Responsibilities include:

- Setup and run campaigns on paid channels using targeted audiences.

- Define metrics to measure the performance of campaigns for internal and client reporting.

- Provide inputs to content and graphics teams in order to increase the effectiveness of the campaigns.

- Work closely with Business Development team to understand and provide solutions for client requirements.

- Define and own retention strategy across multiple channels of our community in order to meet targets for return users.

Your background :

- At least 3 years of experience in digital marketing focused on user acquisition and paid campaigns on Facebook and Google. You should be an expert on Facebook and Google content distribution and how it works.

- You should be avid user and contributor to User groups/forums that discuss Facebook and Google distribution and how it's changing.

- Experience in content marketing, affiliate transaction, and performance marketing highly desired.

- Ability to work with data and uncover insights into consumer mindset.

- Out of the box thinker and innovator.

- Excellent communication (oral and written) and analytical skills.

Technical Skills :

- MS Office: Excel Guru, word, powerpoint

- Analytics: Experience with at least one or two well-known marketing analytics tools such as Clevertap, Mix panel.

- Data & Reporting: Must be very comfortable with numbers, data, statistical calculations etc.

If interested kindly revert us with

Updated CV:
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