Digital Marketing & Analytics Role - SaaS Platform

Digital Marketing & Analytics

Please Apply Only If All Criteria Match.

The following position is for one of our top clients, a well known Analytics Based SaaS Platform. This role is based in Mumbai.

Experience:

- 6-7 Years in Digital Marketing & Digital Analytics role.

- Should have experience in handling campaign performance monitoring across different digital mediums.

Major Deliverables:

- Deliver creative analytics solutions for campaigns and business objectives & improve the process of digital analytics.

- Implement a digital analytics framework for exploratory analysis of data, building better decision-making systems.

- Design and implement digital analytics systems and setup procedures and methodologies to gather and interpret data.

- Work closely with growth marketing team and digital agency on media, creative, account management, customer insight, trends, A/B testing to optimize and improve campaign & business deliverables.

- Work with the data solutions team to deliver quality analysis, drive data innovation, and define key performance indicators (KPIs).

- Evaluate site performance, analyze web analytics, and manage the tracking and reporting of KPI deliverables.

- Analyze campaign performance and deliver actionable insights to optimize campaign strategy and increase ROI.

Technical Expertise:

- Strong knowledge of Digital analytics tool like GoogleAnalytics , GA4, SemRush, GoogleDataStudio, GoogleTagManager, Social media analytics.

- Good understanding for Programmatic campaigns and DV360 tools.

- Good knowledge of SEO & keywords analysis for better organic reach.

- Hands-on experience in Advertisement platforms like GoogleAds, FB Business Manager, Twitter Ads, LinkedIn Ads etc.

- Should have good understanding of pixels / tags placement on the site and monitor the performance.

- Fair understanding in data mining through SQL and should have understanding on digital data attributes. Understand digital spend and performance metrics for media / deliverables optimization.

- Good knowledge of marketing automation tools like customer.io, UNICA, Hubspot etc..for designing communication flow for users journey.

- Excellent MS Excel & Presentation skills.