Digital Marketing & Analytics Role - BFSI

Digital Marketing & Analytics

3+ years experienced in Digital Marketing Analytics - Google Analytics, SEO, Display Ads etc. The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Education - IIT / IIM / BITS Pilani, B.Tech

Responsibilities:

- Will coordinate directly with the digital marketing agency

- Planning and executing all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns via agency

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Put right analytics in place

- Lead the creation of landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Skills:

SEO, SEM, Display, Advertising, Digital Marketing, Google Analytics, Social Media Marketing, Campaigns Marketing, Analytics, User Experience, Customer Experience, HTML

Desired Candidate Profile

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media

and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement