Digital Marketing Ad Specialist - Advertising Firm

Digital Marketing Ads Specialist

- Be accountable for all PPC campaigns (search, display, YouTube & P-Max)

- Reviewing end-to-end PPC strategy and execution, liaising with account managers

- Improve conversion

- Budget planning and implementation schedules to achieve revenue goals

- Run Google Ads

- Manage and optimize for onsite and offsite SEO and look out for PR and backlink opportunities

- Data collection and analysis

- Identify trends and insights to optimize spend and maximize ROI

- Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)

- Establish data collection mechanisms + processes, allowing quick feedback loops for various cross functional teams

- Measure and improve site traffic

- Monitor competitor activity and keep an eye out for trends

- A little bit of everything

- Work closely with the SEO Team

- Design and develop different messaging strategies for key stakeholders

- Identify and evaluate new digital technologies and web analytics tools

- Work closely with the wider marketing team to optimise audience strategies.