Digital Marketer - EdTech

Our client is a FullStack Education in a fast growing e-learning company that runs its ed-tech brand is an academic institution dedicated to education and research in next-generation technologies like artificial intelligence, machine learning & data science. Through its industry-focused programs, it aims to arm working professionals not only with skill-sets like machine learning, data science but provide them a transformative learning experience to help them move up in their careers.

What you will do?

As a Digital Marketer, you will be part of the Digital Marketing team and help establish INSAID as a leading brand through the content you create.

1. Plan, strategize and implement social media strategy to align with business objectives.

2. Ensure that there's brand consistency across all campaigns and messages.

3. Plan, strategize and implement email marketing strategy to promote sales.

4. Write, edit, publish and share engaging email copies with potential customers.

5. Aggressively activate all social media accounts(e.g. Facebook Page, YouTube Channel, Linkedin) to drive traffic onto website & blog.

6. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

7. Set ROI driven objectives and measure how digital marketing is helping the company grow.

8. Brainstorm with top management on themes, objectives and quirky marketing campaigns to aggressively help the company build a strong online brand presence

9. Maintain a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of - Search and Social.-

10. Stay up-to-date with current technologies and trends in social media, design tools,email ubjects and applications.

Competencies:

- Proven 2+ years of work experience as a Digital Marketer. Preferably from B2C or Education background.

- Should have demonstrated experience on ROI driven social media marketing

- Should have a flair for storytelling, be extremely creative and able to give shape to ideas.

- Excellent written and verbal communication skills

- Strong analytical and multitasking skills.

What we offer :

- In addition to an outstanding work environment with rapid advancement potential, you get the opportunity to work with a super talented team of professionals from high pedigree backgrounds like ISB, BITS Pilani, NITs etc.

- Fast career growth

- Opportunity to be a part of a super fast growing company.