Digital Manager/Lead - FMCG

Rediscover - Return to Work Programme - for WOMEN with a minimum one year career break by RB ( Reckitt Benckiser)

About the role :

The Digital Manager will be able to understand the different sources, types quality of data, different technology and how they work to together to enable data is utilized in the most effective way. Have a strong understanding of the commercial trading models that are employed by agencies and media vendors and ensure the most appropriate is used for our campaign executions.

Key Responsibilities:

- The right person combines creative thinking to deliver the most effective campaigns for the brand teams; The agency teams have the right resources (people and technology) to support the brand and media teams; Where applicable work with the data analyst to ensure the correct data sets are being used to improve campaign performance.

- The successful individual has developed strategic intuition to navigate uncharted territories; Keeps learning, always curious about people, culture, brands, business and data; A people person with strong communication skills, someone who has the ability to explain complicated topics in a simple easy to understand manner.

- This person will partner with the broader marketing team including media planning, buying, design and consumer insights.

Strategy:

- Key strategic lead in developing a digital vision, strategy and roadmap across portfolio and for individual brands, inclusive of paid and owned assets

- Drive people based marketing and executions, with key responsibility of ensuring successful Engagement Plans across all brands

- Develop media, CRM, user experience and content strategy across all brands

- Collaborate with Brands to ensure digital strategy aligns back to Brand strategy

- Integrate and elevate various marketing programs (i.e. consumer, shopper, consumer promotion) to drive one holistic brand experience

- Present to senior management teams the Brand Engagement Plans and progress reports

- Lead strategic & executional development of 1P, 2P, 3P data as part of Data Driven Marketing vision & approach

- Uncover whitespace and potential portfolio-wide partnerships that drive data, people, digital first approach

- Drive positive movement, innovation, change to the Brand's digital presence, campaign communication and operating model

- Drive innovation by staying current on emerging digital measurement tools, strategies and trends and generate POVs to cascade across the organization

- Be the go to member of the RB Digital Team for data, analytics and digital measurement

Activation:

- Ensure campaigns are set up correctly (technology configured properly, global naming conventions are used, campaign tagged properly and KPIs visible to all stakeholders). Assets are ready and fit for purpose for the platform.

- Set correct KPIs that map against the campaign objectives.

- External benchmarking of media rates and associated quality, example View ability % vs CPM

- Manage day to day direct digital reports to ensure individual success as well as executional excellence across brands.

- Manage agencies and partners to ensure they are optimizing the campaign correctly and that every element of the campaign budget is invested behind the best performing media suppliers.

- Oversee the execution of the op model and program execution

- Develop and refine existing op model to create a competitive advantage vs peer set. (use of data, key people in right positions)

- Work with cross functional teams to increase efficiency and effectiveness of marketing programs

- Ensure all possible data is being captured and made available to the relevant stakeholders so smarter decision making is possible.

- Ensure the quality of data through regular data reviews and QA agency implementation

- Partner with cross-functional teams to build data & digital solutions that can visualize the various cuts of data in an easy to understand manner

- Hands on activation of programs, where needed

Measurement:

- Collaborate with Market Research team and research partners to elevate media measurement and metrics

- Key media lead in developing briefs and ensuring media measurement executions, with a key focus on digital measurement executions

- Coordinate across cross-functional teams to inform, execute advancement in measurement

- Provide media impact of key insights & results to increase efficiency and effectiveness of campaigns

- Elevate digital metrics and cadence of metrics to better drive business results - ie ongoing benchmarking against viewability, fraud, R/F, buy rate, etc

- Lead media dashboard development to consolidate media metrics and insights