Digital Lead - FMCG - IIM/FMS/MDI/XLRI

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - E-commerce marketing, digital marketing

Job Type - Permanent

Job Description - The incumbent will lead Digital Marketing for the brand. He/she would be the lead to develop & execute digital strategies across platforms & consumer cohorts. The position would be responsible for brand & business building on E-commerce & other online platforms. They are expected to create, curate & work with a strong digital ecosystem of agencies & partners to enable world-class output.

Client Details

The client is an established FMCG MNC with a global business size of USD20 billion and present in over 36 countries across the globe.

Description -

- Digital Strategy & Execution: Create & execute a holistic digital strategy aligned to overall business objectives & goals.

- Ecommerce Marketing: Create & execute a powerful Platform Marketing strategy for each E-commerce platform to drive brand Goals in collaboration with brand & account teams.

- CRM: Scale-up the CRM program across the value chain from acquisition to loyalty.

- Social Media: Develop a world class Social Media vision for the brands along with the brand teams & execute in close co-ordination with internal & external agency partners.

- Search Marketing: Work to drive powerful presence in Google Search ecosystem.

- Media & Data Analytics: Drive in-depth quantitative analyses and reporting of digital media performance metrics.

- Manage agency ecosystem: Primary point of contact and subject matter expert for digital paid media and social platform experiences with both internal and external contacts. Work with the Digital Media Agency, Advertising Agency and Leadership Team to set goals, define strategy, and review progress.

- Benchmarking & Continuous improvement: Research emerging technologies as well as best-in-class external/competitor's digital & e-commerce marketing strategy for best practices and opportunities to improve strategy, execution and capabilities

Profile

- MBA in Marketing from Premier B-schools

- 7 - 10 years of post-qualification experience with 5 years of hands-on experience in digital marketing & E-commerce.

- Good understanding & experience in of Digital & E-commerce Marketing (social media, CRM/First

Party Data, SEO/SEM, Google Analytics etc,)

Job Offer

Lead the digital mandate for a global company

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Simran Kaur on +91 (0) 22 4236 3321.

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