Digital Lead - Consumer Durable Firm

Role Purpose

- Create a digital first approach with all customer touchpoints.

- Plan and execute an engagement calendar for new / existing customers and channel partners.

- Using all facets of digital media (Social media marketing (SMM) campaigns, SEO, analytics create an ecosystem of predicting customer behavior. Predicting and plan activations that enhances market outreach

Key Responsibilities

- Devise approach plan to ensure all Digital Media Platforms (incl..social media) are optimized to attract and engage visitors.

- Help set and work towards achieving key performance indicators for Social Media that complement overall marketing and business objectives. (ex: Reach, likes/comments/shares, fans, followers, retweet, CPM and lead capture)

- Make recommendations to improve customer-experiences on all digital platforms by creating awareness around product, offers and brand offering

- Effort to integrate online and offline campaigns and provide support in the best possible way to help increase impact and reach the audience

- Help manage the marketing investment to drive the highest possible returns & low cost of acquisition in terms of the available target.

- Manage page/ media handles management tools to effectively achieve the highest ROI across platforms (mainly Facebook)

- Utilize optimization techniques to improve results achieved by various communication sets.

- Must be able to minimize CPM by increasing the quality of the communication and using appropriate topical hooks.

- Generate results report.