- Design and implement company digital strategies within budget requirements
- Set specific digital objectives and monitor progress
- Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media)
- Oversee digital projects
- Analyze SEO and marketing metrics
- Generate innovative ideas to increase web traffic
- Train internal teams to use digital technologies
- Collaborate with internal teams to ensure brand consistency
- Suggest new optimization methods to improve customer experience
- Address advertising needs
- Ensure web best practices are met
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