Digital/Growth Marketing Role - Logistics

Key responsibilities include :

1. Own the marketing demand generation goals at Shipsy.

2. Experiment with, design and develop marketing campaign strategies, and drive execution of global campaigns in conjunction with Product Marketing and Inside Sales Teams

3. Responsible for digital marketing strategy optimizing digital touch points to acquire, engage, and convert; constantly optimizing to maximize return on marketing investment.

4. Partner with product marketing and the brand team to identify content and creative to support marketing campaigns across all digital channels including but not limited to websites, emails, SEO, paid, earned, and social media.

5. Maintain a data-first approach to continually measure and optimize performance of campaigns, ads and other digital activities.

Requirements :

1. 10+ years of experience in demand generation marketing and campaign management. History of building and executing successful growth strategies at B2B software companies.

2. Deep understanding of lifecycle marketing best practices, and how to engage prospects and customers at multiple points through the customer journey, from awareness to retention and referrals.

3. Digital marketing expertise, with demonstrated success creating and executing multichannel digital programs at scale.

4. Results-oriented and data-driven, with the analytical and quantitative skills to interpret data and translate it into actionable changes.

5. Demonstrated experience designing, building and running a modern marketing technology stack, including but not limited to HubSpot, SendGrid and ABM tools.

6. Experience in optimizing social media communication

7. Experience with A/B and multivariate experiments across website, email and digital ad channels

8. Strong knowledge of website analytics tools (e.g., Google Analytics)

9. Strong analytical skills and data-driven thinking