Digital Content Writer

Opportunity to work with the Global Client of InnoQuest.

Location : Bangalore

Roles and responsibilities :

- Write and edit compelling content for digital properties, including new global and existing websites, using SEO best practices to engage audiences and drive leads.

- Initiate and plan content from conducting research, gathering information and developing content briefs with stakeholders to interviewing stakeholders and reviewing drafts with stakeholders to approve optimized content including prototypes of content in Figma.

- Work on day-to-day requests from stakeholders, such as editing and optimizing new web content requests within Workfront.

- Ensure your content uses the proper tone of voice and styles for each brand.

- Understand the design and functionality behind the content with a focus on how to serve the audience and drive leads to deliver the right information at the right time.

- Assist with content audits on all Gallagher domains to measure content effectiveness, recommend changes, draft enhancements and discuss content opportunities with stakeholders.

- Use Google Analytics, search, business data, interviews and UX research data to improve and scale content across digital properties.