Digital Campaign Manager

Performance Marketing Manager- Shopify Website.

Job Description:.

Role Overview:

- We are looking for a strategic and data-driven Performance Marketing Manager to lead and scale performance marketing efforts for our Shopify-based e-commerce platform.

- The ideal candidate will manage large-scale campaigns, drive growth, and oversee all aspects of performance marketing.

Key Responsibilities:

- Develop, implement, and manage multi-channel performance marketing strategies.

- Lead and optimize campaigns across Google Ads, Facebook Ads, and affiliate networks to drive customer acquisition and retention.

- Oversee budget allocation, forecasting, and reporting to maximize ROI.

- Collaborate with cross-functional teams to align marketing strategies with product launches and promotions.

- Leverage Shopify analytics and third-party tools to monitor and enhance site performance.

- Conduct A/B testing and refine creative assets, landing pages, and targeting strategies.

- Stay ahead of industry trends and continuously improve performance marketing tactics.

Qualifications:

- Bachelor's degree/ Masters degree in Marketing, Business, or related field.

- 3-5 years of experience in performance marketing, preferably in e-commerce.

- Proven track record of managing and scaling digital marketing campaigns.

- Strong understanding of Shopify, Google Analytics, and other e-commerce tools.

- Excellent analytical skills and experience with data-driven decision-making.

- Leadership and project management capabilities.

Preferred Qualifications:

- Experience with e-commerce brands or Shopify-specific marketing.

- Advanced certifications in Google Ads and Facebook Blueprint.

- Knowledge of SEO, email marketing, and influencer collaborations.