Digital Brand Manager - eCommerce

Title : Digital Brand Manager -Ecommerce

Reporting : Head of E Commerce, India

Key expectations:

- Consumer-Focused e-Commerce Experience:This executive should ideally have relevant and progressive professional experience in e-commerce roles in consumer-focused, best-inclass companies. Exposure to FMCG is highly preferred.

- Online Brand Building Success:The successful candidate should have relevant experience in building and energizing brands through online channels. He/she will have significant experience in creating and implementing strategies that focus on identifying Online consumers and understanding the value propositions that drive online business.

- Online Media Strategy: Maintain effective online strategies and create a digitally enabled consumer engagement and experience strategy. Develop a relevant affiliate marketing network and evaluate new partnerships with emerging channels like meta search, display and retargeting.

- Campaigns: Manage digital communication for product launches, product sustenance & sales support across various eCommerce partners. Actively work with Sales and Operations team to develop pricing and promotion calendars keeping the business needs in mind.

- Content and SEO: Drive SEO efforts for RB brands to improve our organic placement on Google and eCommerce search engines and to provide meaningful content to end consumer. Dominate search for category keywords by working actively with the dedicated agencies.

- Digital Asset Creation & Management: Drive experience, content development and management of consumer facing digital assets (Website, Microsites, Mobile Site, etc). Develop a robust digital asset strategy that aims to deliver the following objective: -

Increase Revenue & Drive Transactions - Cross Sell & Share of Wallet -Drive Social Behaviour & Gather Insights

- Analytics: Analyze customer journey and behavior to drive changes in user experience. Analyze relevant trends in traffic, conversion and bounce rates to proactively maximize revenue opportunity across all digital platforms.

Desired Personality Traits:

- Track record of delivery, goal oriented, sets clear priorities and meets deadlines

- Positive, initiative driven and motivating influence, sets good examples, is a natural leader

- Result oriented, entrepreneurial and self-motivating

- Good planning and organisational ability

- Strong commercial awareness with an international outlook

- Ambitious and flexible.

- High level of communication ability and presentation skills

- Ability to understand and work within the framework of the overall company strategy and also relevant customer insights.

- Resilient and able to perform under pressure

Qualification & Experience :

- 3-5 years of experience in E Commerce Industry with prior work experience in FMCG sales and/or marketing

- MBA from premium B School

- Knowledge, interest and passion to work in e-commerce .