Digital Brand Manager - Bank

Our Client, a Leading Bank is looking out for a Digital Brand Manager to be based at Mumbai.

- We are searching for a highly creative digital marketing manager to be a part of the digital marketing team of the Bank. The central goal will be to help grow our brand's influence, loyalty & awareness while drive business on digital mediums.

- The duties include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

- The ideal candidate is someone with experience in digital marketing, art direction, and social media management.

- In addition to being an outstanding communicator, they will also need to demonstrate excellent interpersonal and analytical skills.

Responsibilities:

- Supervise design and oversee all communication of the digital marketing department across all platforms including email, content and display campaigns.

- Monitor campaign budgets & plans for effective ROI.

- Prepare accurate reports on our campaign's overall performance.

- Coordinate with relevant teams (product & campaign) to improve results.

- Identify the latest trends and technologies affecting our industry.

- Evaluate important metrics that affect our website traffic and target audience.

- Work within the team to brainstorm new and innovative growth strategies.

- Oversee and manage other digital projects across platforms.

Education & Experience:

The individual should be an MBA in Marketing Management with 3+ years' experience of working in a Banking/ Finacial Services/ Insurance sector with core focus and success track record in Digital Brand Marketing Management.