Digital Analytics - SAS/R/SPSS - KPO

Roles and Responsibilities :

- At least 3-8 years of Analytical Leadership Experience focused primarily in digital analytics in online retail, travel or banking/finance.

- A relevant first degree in either Mathematics, Statistics, Computer science or any quantitative area or MBA (with quantitative background). A Masters in a related discipline would be of value.

- Experience of solutions involving DMP's, DSP's, and accessing data from tools such as Omniture, Webtrends, Celebrus.

- Good knowledge of data modeling and predictive analytics concepts is required and programming experience using one or more data modeling tools (SAS, R, SPSS) is preferred.

- Proven ability to deliver web based business solutions utilizing large data sets (volume - transaction data, unstructured - click stream, verbatim comments, weblogs, etc.) and experience with enhancing online customer journeys.

- Ability to build strong relationships both internally and externally.

Principal Accountabilities :

- Impact on the Business/Function [Complete 3-4 Areas]

- Delivering best in class analytic support to the Global Digital team for global, regional and market specific initiatives

- Deploying an Agile process for digital analytics - generating hypothesis, running experiments, robust process for A/B testing and timely sharing of outcomes/insights business, etc.

- Rapidly building analytic and modeling capabilities in including conducting capability assessments, facilitating delivery of relevant training's, timely recruitment of seasoned resources and leveraging other GAC centres and Global CoE expertise.

- Role requires collaborative working with colleagues in the Analytical functions within the regions, the Digital Centers of Excellence, and the Global Digital Analytics leadership.

- Assist in identifying techniques and technology requirements to develop team capabilities.