Digital Analytics Role - SQL/R/SAS/Python - KPO

- Serve as a team expert in digital analytics reporting and story-telling panning Web, Mobile, Email and Media

- Develop hypotheses, implement A/B tests and be able to identify areas of opportunities with confidence

- Be able to execute multivariate testing, segment-based targeting, behavioral targeting and personalization

- Accessing and analyzing digital product data from a variety of analytic tools (Database, Email, Website, etc.) in order to create customized reports and dashboards

- Refine suggested test & learn agenda, key KPIs, and performance targets to define campaign success and drive learning

- Conduct analyses and build solutions/models that identify opportunities and drive growth

Qualifications/skills:

- Experience with Adobe Analytics is a must, Google Analytics will be a plus

- Experience with one of SQL/R/SAS/Python is a must

- Exposure to the broader Adobe & Google marketing clouds is a plus

- Strong verbal/written communication skills and the ability to collaborate with client to drive insights

- Proven experience as an analyst for 3+ years depending upon the role fitment

- Experience with one of the visualization tools among PowerBI/Tableau is preferred.