Digital Analytics Role - BFSI

Location: Chennai

Experience: 1 - 4 years

Skills

- Education: MBA/MA Economics required from premier schools is a must

- 1 to 4 years of overall Analytics experience with significant experience in Digital Analytics Experience in Omniture SiteCatalyst / Insights / Discover, SAS/SQL, Excel and PowerPoint

- Effective presentation and story boarding skills with exposure to executive level presentations

- Strong analytical skills

- High degree of pro-activeness in analyzing customer behavior

- Knowledge of the digital ecosystem and best practices and applies this knowledge to work

- Understands relevant technology applications in his area

Roles and Responsibilities

- Drive Digital Analyses including experience optimization on the website and mobile platforms while leveraging knowledge of digital data and tools

- Coordinate web analytics tags, tracking parameter implementations, data & tag audits and overall program management

- Consulting skills to help partners identify next steps within their areas and action on it.

- Identify insights from the data and provide compelling commentary

- Strong and persuasive presentation (verbal and written) to project teams and business leaders