Digital Analytics Role - Adobe Analytics

Key tasks and job requirements:

- Requirement elicitation/ Solution design/ Delivery

- Provide insights, BI solutions/reports, and recommendations for global marketing programs

- Deliver reports, dashboards and deep analyses to regional Marketing teams, including US

- Extract, gather and format the right level of data for Marketing programs and projects

- Integrate and standardize data sets to enable ease in analytics & visualization (both cloud and
enterprise)

- Establish measures of success (metrics & KPIs) - KPI Synthesis

- Analyze data to understand performance and effectiveness of digital programs (across channels like
Search, Digital Display, Social Media, Email and onsite)

- Provide guidance on online tagging for measurement and perform User Acceptance Testing (UAT)

- Develop statistical models to understand customer journeys and influence marketing strategies

- Assist with A/B and multi-variate content test setup, execution and measurement

- Liaise with the US Digital Intelligence team for continuous guidance, direction and alignment

- Interact with internal groups and agency partners that support Marketing

Skillset Required:

- 7-10 years of practical experience on Adobe Analytics/ Google Analytics - Setup / Configuration /
Implementation/ Processing Rules / Troubleshooting

- Data Visualization, Dashboard/Reporting - Tableau / Spotfire / PowerBI / Qlikview

- Ability to think creatively to solve real world business problems

- Strong analytical and problem-solving abilities with

- Ability to self-motivate, manage concurrent projects and work with remote team/s

- Excellent listening, written and verbal communication skills

- Research focused mindset with strong attention to detail with high motivation, good work ethic and
maturity

- Experience in Adobe Audience Manager, Advanced Statistics, A/B Testing, Database, SQL, Predictive
Analytics, SAS, R, Tableau/Spotfire, Big Data, Google AdWords, Personalization, Segmentation,
Machine Learning is desirable.