Posted By
Posted in
Sales & Marketing
Job Code
1136409
COMPANY PROFILE :
We are hiring for a reputed listed Small Finance Bank and a certified Great Place to work 2020 primarily catering to financially unserved and underserved segments with the mission to provide a full range of financial services to the 'economically active poor' who were not adequately served by financial institutions.
The presence is across 24 States/Union Territory, 248 Districts, 500+ Banking Touchpoints 15,000+ Employee Strength.
I. KEY DUTIES & RESPONSIBILITIES OF THE ROLE
1. Business/Financials
- Develop, own and manage all acquisition products across multiple channels (IB/MB etc).
- Create relevant business cases for the acquisition products.
2. Customer (Both Internal & External)
- Create user journeys for all acquisition products
- Perform competitor analysis of all acquisition products available in the market.
- Create user friendly user experience for acquisition products.
- Identify suitable partners / vendors to leverage their solution for acquisition product.
3. Internal Process
- Understand the requirements based on regulatory/other need and perform suitable analysis working with internal teams to bring the requirement on the product roadmap.
- Manage entire product lifecycle from ideation, planning, vendor identification, co-creation with vendor / IT, go-live and future enhancements by working with a cross-functional team - IT, compliance, business, security, legal, finance etc.
- Engage with Channels and Marketing Teams (part of Digital Banking team) to drive acquisition, adoption and growth of the products for retail and corporate customers
- Evaluate, negotiate commercials and finalize potential partnerships / partnership models from the third party tie-ups for possible integrations so as to build a business-line to grow the books in-organically through these tie-ups.
4. Innovation & Learning
- Build a roadmap for the acquisition product and deliver and launch this for customers based on bank's priorities.
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Posted By
Posted in
Sales & Marketing
Job Code
1136409