DigiLantern - Assistant Manager - Social Media

Assistant Manager - Social Media

Responsibilities:

- Implementing a marketing strategy focused on increasing brand awareness, generating subscribers, and ultimately increasing market share and revenues.

- Driving change across the organisation with regard to elements such as social media or digitalization; building brand awareness through social media platforms and ensuring that all communications align with the brand.

- Leveraging data analytics to drive marketing insights; conceptualising new key metrics to drive customer acquisition, conversions, engagement, and customer satisfaction.

- Establishing a strategic business partnership with leading banks/ Wallets/ e- commerce platforms to attract the target audience and maximise the brand presence.

- Developing strong and innovative digital marketing strategies, using SEO, SEM, and other techniques to drive traffic and generate interest in company products and services.

- Monitoring and evaluating social marketing campaigns to increase the reach, revenue, user acquisition from a different digital platform.

- Assuming the responsibility to service key accounts, understanding their requirements, and customizing products/ service to meet their business needs.

- Designing and developing an affiliate program to maximise conversion and create a new booking channel for the platform.

- Driving execution of marketing campaigns, value proposition, and customer segmentation; creating campaign briefs for design along with content generation, meeting end- to- end campaign needs such as mailers, push notifications, offer pages, app banners, and SMS.

- Employing a variety of communications tools: print advertising, visual merchandising, direct marketing, strategic partnerships events marketing to enhance brand presence; planning and leading all brand- marketing campaigns (ATL/ BTL) like movie integration/ Concerts/ Event integration.

Notable Achievements:

- Spearheaded the India Marketing department; conceived, conceptualized and implemented the marketing strategy and launched the exclusive partnership with few biggest brand and strategic business partners.

- Graduate/ Post Graduate with 5-7 Yrs of experience in Marketing Communication, at least 2 Yrs of experience in Management and Leadership

- Working experience in Travel Industry or E- Commerce is preferred.

- Proven work experience as a Manager.

- Excellent verbal and written communication and team management skills.

- Should have a strong inclination to take on additional responsibilities and ensure delivery with high level of commitment