Digidarts - Digital Marketing Manager

We are seeking an experienced Digital Media Manager to join our team & drive performance for our key accounts. The ideal media manager will lead the planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have a good hand in managing multiple accounts and proven deliverables as required.

Key Responsibilities :

- Campaign Management & Performance:

- Manage, review, and perform daily account responsibilities associated with Google Ads, Facebook Ads, LinkedIn Ads and other media platforms for a variety of clients.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

- Coordinate with the copywriters & graphic designers to provide creative copy suggestions and graphical ad templates.

- Manage Display network placement lists on Google Ads and through other contextual advertising/native platforms (Taboola, Outbrain).

- Provide recommendations and execute strategies to achieve clients' targets like ROAS, CAC & CPL

- Communication to team and management on project development, timelines, and results.

- Provide oversight and work closely with the other team members to meet client goals.

- Coordinate with the growth team to provide media account audits of prospects and create media plans accordingly.

- Coordinate with the account management team to create monthly media plans and reports for smoother client management.

Attribution & Reporting

- Identify gaps within the client-agency process and solve them to retain the client.

- Collaborate with media managers to achieve better results.

- Closely work with the Growth team to upsell our services to our clients.

- Constantly gathering feedback from the client and discussing internally to conclude what new services we can offer.

Team Management & Training

- Identify knowledge gaps within the team and develop a plan to fulfill them.

- Recruit account managers, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled.

Skills & Qualifications

- At least 4 years of relevant experience in an agency or brand-side.

- Working knowledge of digital marketing concepts tools & trends.

- Excellent communication, interpersonal, and organizational skills.

- Superb leadership ability.

- Working knowledge of Microsoft Office/Google Sheets.

- Prior digital marketing agency experience will be preferred.

Location: Gurgaon

About the Company: Digidarts Marketing Pvt Ltd (www.digidarts.com)

We (Digidarts) are India's pioneer performance-driven 360- digital marketing agency. Our plethora of e-commerce and app-focused services have helped 150+ brands (including Meesho, DealShare, VOGO, Flexnest, Birkenstock, Slay Coffee) hailing from diverse industry verticals (FMCG, B2B, D2C, Social Commerce, B2C, Healthtech, Edtech, Fintech, Fashion Apparel, Lifestyle) to acquire more users, drive higher sales, and achieve cost optimization goals. Plus, being a Google Premium and Facebook Marketing Partner, we have marked our presence for 7+ years by revolutionizing the way brands (Pan India & Global Brands) perceive Digital Marketing. Plus, over the years, the organization has bagged many notable awards for delivering exceptionally path-breaking outcomes to numerous leading brands.

"Time", "Growth", "Empathy", and "Innovation" are our four pillars that enrich brands and the digital ecosystem in the country.