DigiLantern - Manager - Performance Marketing

About the job:

Designation: Performance Management Manager/ Executive

Experience: 2-5 years

Location: Noida, Sector 3

About Role: Lead ROI-driven CPC and CPA-based, Cost-effective, Google Ads/ Meta Ads/LinkedIn marketing Campaigns for different Indian and International Clients.

Responsibilities :

- End-to-end campaign management (From ideation to execution, monitoring, evaluating, and optimizing campaign performance to generate results)

- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score, and other important account metrics

- Drive campaign optimizations via experiments & new initiatives

- A/B testing ad formats, copies, bidding strategy, channel-spend-mix, and more - Campaign Analytics

- Measure and report performances of all marketing campaigns against goals

- Research and analyze competitor advertising strategy and tactics

- Collaborate with internal teams to create landing pages and optimize the user experiences

- Optimize the ad copy,and landing pages for better results

- Analyse creative performance - Budget management

- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests

Job Qualifications and Skill Sets :

- Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)

- In-depth knowledge of Google Ads/Meta Ads/ Linkedin

- Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics

- Analytical approach + Data-Driven Thought Process + Optimization mindset

- The ability to think creatively, own things, and work independently in a fast-paced environment

- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

- Competency in Excel and PowerPoint for analysis & presentations

- Excellent communication skills and problem-solving abilities

Previous Experience :

- Experience in running large-scale App Install campaigns

- Exposure and experience to lead marketing in the Middle East, International Markets

- SEO On-Page and Off-Page SEO optimization levers

- Experience with Analytics and Attribution platforms like Branch, CleverTap

- Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix

- Experience with DSPs like DV-360, In-Mobi, Revx

- Experience with content platforms like Taboola, Outbrain

- Experience with re-marketing platforms like Criteo, Adrol