Diggaj Realty - Head - Digital Marketing

Why we need you:

- We are seeking a highly skilled Digital Marketing Head to lead our digital strategy, manage marketing campaigns, and drive online growth.

- The ideal candidate should have expertise in SEO, SEM, social media, content marketing, and performance marketing, with a data-driven approach to decision-making.

Roles & Responsibilities:

Digital Strategy & Execution:

- Develop and execute a comprehensive digital marketing strategy aligned with business goals.

- Oversee SEO, SEM, PPC, email marketing, social media, and content marketing campaigns.

- Identify and implement new growth opportunities through digital channels.

Performance Marketing & Analytics:

- Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns.

- Track, measure, and analyze the performance of marketing campaigns using Google Analytics, SEMrush, and other tools.

- Optimize marketing spend based on performance insights.

SEO & Content Marketing:

- Drive organic traffic through advanced SEO strategies (on-page, off-page, technical SEO).

- Oversee content marketing initiatives, including blogs, videos, infographics, and email newsletters.

Social Media & Branding:

- Develop a strong online presence across platforms like Instagram, LinkedIn, Facebook, and YouTube.

- Manage influencer collaborations and brand partnerships to enhance reach.

Lead Generation & Conversion Optimization:

- Implement lead generation strategies through landing pages, A/B testing, and marketing automation.

- Work closely with the sales team to improve conversion rates and customer acquisition.

Team Leadership & Collaboration:

- Lead and mentor a team of SEO experts, content creators, designers, and performance marketers.

- Collaborate with cross-functional teams including sales, product, and design.

Manages project risks and shortfalls:

- Direct and effective communication with the client ensures proper understanding of the client's requirements and enables the effective assignment of tasks to team members.

Qualifications:

- 7+ years of experience in digital marketing, performance marketing, and growth strategies.

- Expertise in SEO, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Marketing, and Email Marketing.

- Strong knowledge of Google Analytics, SEMrush, Ahrefs, HubSpot, and marketing automation tools.

- Experience in lead generation, CRO, and marketing funnels.

- Strong analytical skills and the ability to interpret data-driven insights.

- Excellent leadership, communication, and project management skills.