Diebold - Manager - Marketing & Corporate Communications

Mainly responsible for Brand building & ensuring high visibility of Diebold in various professional forums. Main responsibilities will be as under :

- Strategising on a marketing blueprint for the company including budgeting.

- Familiar with branding & capable of following Diebold's internal branding requirements/ style sheets/ branding guides.

Advertising :

- Planning & executing advertising campaigns.

- Negotiating significantly better rates for the company.

- Planning & executing direct marketing campaigns for Diebold Customers.

- Putting together a relevant creative for Diebold India within the creative parameters set up of Diebold Inc.

- Media Planning.

- Media buying in top financial newspapers/trade publications/ technology & business magazines.

Media Support :

- Writing media releases covering events, orders, company achievements that need media coverage.

- Hiring and maintaining an effective PR agency & ensuring that they meet key deliverables.

- Organizing select media meetings/press conferences.

- Handle media relations for the company, planning story ideas & their effective dissemination.

Launch Activities :

- Managing the launch activities of new products. This will include launch event, media support, newsletters, etc.

Managing Events :

- Organizing big customer events - a forum for key decision makers in IT & retail.

- Plan & execute customer events

Customer Relations :

- Writing quarterly news letters & organizing web blasts on Diebold activities.

- Organizing mail blasts for influencers on an event specific basis.

- Send congratulatory letters to banks on new developments/landmark achievements.

Others :

- Preparing a corporate brochure for Diebold.

- Facilitating content upgradation in the company's website.

- Capable of planning market research projects.

- Producing marketing collateral such as brochures/POP display material, etc.

Skill sets required :

- Preferably worked in the banking/IT vertical as far as marketing/advertising domain is concerned.

- Relevant experience of 8 to 10 years.

- Capability to handle entire responsibilities independently & ability to lead the function.

- Well networked in media forums to leverage better results for Diebold.

- Exceptional communication skills.