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Job Code
1324217
- Responsible for the brand identity development for Luxxury Mall, planned as the premier destination for premium & bridge to luxury brands
- Lead the launch planning mandate and go-to-market strategy for Luxury Mall- brand positioning
- To work on campaign strategies and campaign planning, execution of in-mall touchpoints to ideate and execute events and activations
- Responsible for creating aspirational brand campaigns in steady state with call-to-action campaigns that drive footfalls and result in sales
- Concept to execution of IPs, that form an important aspect of the experience
- Drive and help us stand apart from the competition
- Establishing relationships with retailers housed & co-creating a collaborative calendar of events that drives visibility and awareness for the mall as well as our partners in a mutually beneficial manner
- Work on events and IP as per calendar
- Cost Management (P&L) - Clear Budget understanding. Work on the expense budget and keep a track of expenses, work on provisions
- Handle creative and event agencies
- Work on Direct Marketing initiatives and ensure Luxury mall is positioned well with its offerings to relevant groups apart from mass marketing strategy
- Overall Annual Strategy and implementation
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Posted By
564
JOB VIEWS
198
APPLICATIONS
48
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
1324217
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