DGM - Marketing - FMCG

Key Responsibilities:

- Brand Strategy:

- Lead brand strategy and communication for the product portolio

- Own the full brand lifecycle, from positioning to execution, ensuring alignment with business goals.

- Manage celebrity endorsements and design media strategy for impactful campaigns.

- Project Leadership:

- Lead 5-6 high-priority projects, including innovation and new adjacent category launches.

- Drive category growth and penetration through new products and marketing initiatives.

- Team Management:

- Lead and mentor a team of 5 (3 Brand Managers, Group Director, Social Influencer Lead).

- Foster a high-performance culture and provide strategic direction to the team.

- Agency Management:

- Lead relationships with advertising, digital, and media agencies to ensure effective campaign execution.

Qualifications:

- Experience: 10 + years of experience in sales and marketing, ideally in the FMCG or impulse category.

- Skills:

- Strong analytical, problem-solving, and strategic thinking capabilities.

- Proven track record in handling large budgets, managing complex projects, and leading teams.

- Familiarity with media planning, brand communications, and celebrity endorsements