DGM - Loyalty - Retail

To ensure effective execution of loyalty initiatives for customer satisfaction and stickiness

- Customer Acquisition

- Guide enrolment targets for the year

- Drive repeat purchases & guide new customer behaviour in order to retain them

- Sponsoring & monitoring any sales promotional activities & initiatives aimed at retaining the new customers

- Customer engagement

- To conceptualise & drive various engagement activities throughout the year to create a stickiness factor for the loyal customers

- Customer satisfaction & feedback

- To ensure customer delight & satisfaction by providing timely responses & solutions

- Customer communication

- To ensure well planned & timely communication engagements with the customer to drive maximum responses to any engagement or activity undertaken.

- To understand the customer & extract valuable insights which would enable the business to plan, sell & move more efficiently

- To manage internal customers & partners to affect seamless loyalty operations