DGM/Head - Prepaid Marketing - U&R - Telecom

DGM / Head - Prepaid Marketing :Telecom : Bangalore

We are a leading Executive Search firm catering to different sectors. We're looking for suitable candidates for the position of Circle Head - Prepaid marketing for a leading telecom player.

Job Description :

Individual responsibilities (not limited to )

- Marketing Management

- Deploy marketing strategies to support changing market and business for sustained market leadership and growth

- Lead circle prepaid marketing team to achieve Market Leadership in terms of Revenue, RMS & CMS

- Building common brand and capitalise on multi platform opportunities

- Incremental RMS & Net Revenue

- Circle specific marketing efforts for Pre-pay to drive revenue and increase MOU

- Strategise different programs to enhance revenue from VAS & 3G

- Ensure product interventions drive ARPU, reduce churn and give a healthy effective rate

- Brand Leadership

- Build, develop and maintain a robust brand that enjoys a preferred brand status across circle

- Deploy Marcom strategy and plan as per corporate guidelines

- Customer experience and delight activity

- Deploy action plan for quality customer experience and strengthen market processes with the objective of simplifying the customer's experience

- Builds a marketing organisation with high customer orientation and focus on quick superior delivery

- Reducing customer churn across segments to increase intention to stay

- Shared Responsibilities

With Circle Head :

- Design circle marketing strategy as per AOP and corporate guidance

- Ensure tariff structure, new products and execution of marketing campaigns are designed to meet Revenue and ARPU targets

- Share knowledge on best practices across circles

With other Marketing Heads :

- Sharing customer feedback, Marcom initiatives and new product planning and development

With the corporate :

- Provide circle level feedback on new product introductions and circle specific product and marketing requirements

Other Responsibilities :

- Review marketing strategy/plan for circle realities

- Sharing best practices across circles and industry

- Market visit to meet channel and distribution partners once a month

- Conduct a full team meeting with all Marketing vertical heads once a week

- Review performance in all marketing verticals at least twice per month

- Review Marcom and NPD performance twice a month

- Monitor product launches and new initiatives

Candidates should be an MBA from premier Institute and worked on Prepaid Usage & Revenue and Acquisition; telecom exposure is a must