DGM/GM - Marketing - Medical College Hospital & Research Centre

Role: DGM/GM Marketing

Location: Chennai

Overall Purpose of Job

Reporting to the COO, the position is responsible for the day to day running of the Sales and Marketing Department and its functions.

Reporting to the COO

Team Size: (5-6)

Exp: 8-10 yrs (age not more than 42 yrs)

Key Responsibilities and Deliverables

- Manage Hospital Brand Positioning

- Create and implement Marketing plan within budget, in conjunction with overall business strategy.

- Need someone with a strong referral doctor connects & corporate segment (IT, Mfg., services) experience, strong leader ship skills.

- Increase tie-ups with corporates to become their preferred health partner.

- Create Marketing practices and procedures advertising & PR Plans, campaigns and budget for hospital including new business line and capacity expansion

- Own ATL/BTL marketing activities from strategy till implementation

- Plan marketing projects and channel support with partners/vendors for lead generation and revenue creation

- Forge tie-ups with doctors, physician partners, private ambulance networks etc to increase client base

- Improve relationship with Key Doctors through Events and Camps

- Ensuring effective, branded marketing communications to ensure its positioned as top destination in its areas of expertise

- Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications.

- Responsible to drive digital initiatives

- Manage relationship with key personnel in Pharmaceutical and Medical Device industries with a view to confirming on-going sponsorship of hospital events.

- TPA/ Insurance - End to end experience ( from empanelment to realization)

- Doctor referral segment

Qualifications and Experience :

- Bachelors / Master's degree with atleast 8-10 yrs of marketing experience in a Hospital

- Candidates from over all India can apply for this position and fluency in Tamil language is mandatory